First-client offer

30% off every package for your first project · ends May 31 · first 5 new clients this month

Claim it →

Austin, Texas · Independent studio since Windows 95

One-day MVPs for small businesses ready to be online — built by hand, kept alive monthly.

Hi, I'm Guillermo — a problem solver with 20 years of building software. I design and ship your first real product in a single day, for a fixed price, and stay around as the developer you can call on a Tuesday.

20
Years building software
1 day
To your first MVP
Fixed
No surprise invoices
Monthly
Maintenance from day 1
Shopify·WordPress·React·Laravel·Node.js·MongoDB·GCP·AWS·Stripe·Vercel·Tailwind·Liquid·Shopify·WordPress·React·Laravel·Node.js·MongoDB·GCP·AWS·Stripe·Vercel·Tailwind·Liquid·

A note from the studio

Guillermo Figueroa Mesa at WordCamp Europe, Porto

Pictured: out on the water — the only place I let work wait.

Twenty years of code, one stubborn habit: solve the puzzle in front of me.

I started writing software on a beige tower running Windows 95. Since then I've shipped desktop apps, mobile apps, Shopify stores, WordPress plugins, internal dashboards for agencies, Google Assistant experiments at Jam3, and full product builds for startups across the US, Europe and Latin America.

Most small businesses don't need an agency, a 12-week sprint, or a Notion full of slack channels. They need one developer who can listen on Monday, build on Tuesday, and pick up the phone on Friday when something needs a tweak.

That's what I do here, on my own time, outside of my agency — so the price stays honest, the relationship stays personal, and your product stays alive long after the launch screenshot.

React
Vue · Next.js
Node · PHP
Laravel · WooCommerce
Shopify
WordPress · Liquid
GCP · AWS
Mongo · MySQL

What I make

Two services. One human building them.

I keep the offer narrow on purpose. Two tracks, both fixed price, both with optional monthly maintenance so your site doesn't quietly rot six months after launch.

Track 0101

Custom websites for small businesses

Editorial, hand-crafted sites that actually convert — like the venue and catering brands you can see further down. Built for owners who want a place that feels like theirs, not a Squarespace template.

  • Landing or 4–6 page editorial site
  • Lead capture (form, WhatsApp, SMS, Calendly)
  • On-page SEO + analytics
  • Custom CMS or zero-CMS by choice
From $3,780 fixedEnquire →
Track 0202

Internal systems, dashboards & automations

The boring software that quietly makes a small operation profitable. Order intake, inventory, custom CRMs, scrapers, daily reports — built around the way you already work.

  • Custom dashboards (React + Laravel / Node)
  • Integrations with Stripe, Shopify, WooCommerce
  • Automations (cron, queues, Zapier-killers)
  • Role-based admin & audit logs
From $6,650 fixedEnquire →
Signature offer · The 1-Day MVP · –30% for new clients

We talk in the morning. You see it live before dinner.

One block of one day, one fixed price. By the end of it your idea exists as a real, deployable product on its own domain — not a Figma file. From there we decide together what to keep building.

  • 9am — kickoff call & scope lock
  • 10am–4pm — design + build, you watch live
  • 5pm — staging review with you
  • 6pm — production deploy on your domain

How we work

A small, honest path from idea to live.

No discovery deck, no sprint zero, no "let me sync with my PM". Just four steps and one person on the other end of the email.

  1. 01Step

    Discovery call

    A 30-minute conversation. You describe the business and the headache, I tell you honestly whether I'm the right person — and what I'd build first.

  2. 02Step

    Fixed-price proposal

    One short doc. Scope, deliverables, one number, one timeline. No retainers buried in PDFs, no surprise change orders.

  3. 03Step

    1-Day MVP or 2-week build

    I build it on your domain, share progress live, and ship to production. You don't pay anything more until you've seen it working.

  4. 04Step

    Monthly maintenance

    Pick a plan (or don't). Hosting, content tweaks, bug fixes, small new features — handled by the same person who built it.

Selected work · 2025

Every project is the whole system — public site, lead capture and a private admin you control.

Scalater Dashboard — 1Scalater Dashboard — 2Scalater Dashboard — 3
Private · Internal
01 / 03
01
Operations · DORA · AI · Internal product · Austin

An internal command center for a software studio.

Scalater's daily ops cockpit: 309 tracked requests, 30 reusable process templates, page-view analytics for client engagement and an embedded AI assistant — used by engineers, ops and clients.

Custom + DORA metricsAI assistantClient + employee modes

Private build · case study on request

LeadForge AI — 1LeadForge AI — 2LeadForge AI — 3
Private · Internal
01 / 03
02
AI · SDR · CRM · Internal product · Austin

An end-to-end SDR, wired into one command center.

Scrapes local businesses, scores each lead with Claude 4.5, then closes deals with a Vapi voice agent — all tracked in a single dashboard with ROI per niche × city.

Claude 4.5 scoringVapi voice agentCampaign ROI

Private build · case study on request

López Hill — 1López Hill — 2López Hill — 3
Live site →
01 / 03
03
Boutique wedding venue · Spicewood, Texas

A public site, a lead chatbot and a private team portal.

An editorial site for a hill-country hacienda, a tequila-tasting product page, and a private dashboard where the López family confirms inquiries, tracks bookings and reviews chatbot leads.

Editorial siteLead chatbotTeam portal
Visit lópez hill →
Island Flavors — 1Island Flavors — 2Island Flavors — 3
Live site →
01 / 03
04
Latin-inspired catering · Austin, Texas

A bilingual storefront, a catering menu and a self-edit admin.

A bilingual landing for a flavor-first caterer, three-tier dinner menus with per-guest pricing, and a private admin where the chef edits dishes and generates a QR code clients scan at events.

Bilingual siteCatering menuQR + self-edit admin
Visit island flavors →

A handful of other projects live quietly inside companies — agencies, e-commerce stores, Web3 startups. Happy to share case studies on a call.

In their words

Quiet praise from the people I've actually shipped with.

Guille shipped our internal order tool in a week. Three years later it's still running, and he's still the person we text when something breaks.
Founder · Foodhuggers
USA
We needed someone who could think like a product person and code like a senior. We got both, in one human, with a fixed price and no agency overhead.
Head of Product · UserDao
Web3 studio
He rebuilt our WooCommerce → BuddyPress flow in two days. What our previous developer estimated at six weeks.
CTO · ThemeKraft
Germany

Honest, fixed pricing

Three packages. Numbers, not vibes.

–30%First-client offer · ends May 31 · first 5 new clients this month

All three packages are 30% off for the first 5 new clients booked this month (offer ends May 31 and renews on the 1st). Pricing is a starting point — if your scope is genuinely smaller I'll tell you. Maintenance is optional, monthly, and cancellable any time.

–30% new client

Starter Site

$3,780$5,400
fixed · first-client offer

Restaurants, venues, studios, single-product stores

  • 4–6 page editorial site, hand-designed
  • Custom design — not a Squarespace template
  • Lead capture (form, WhatsApp, SMS, Calendly)
  • On-page SEO + Google Business Profile setup
  • Delivered in 2–3 weeks
Start a site →
Signature–30% new client

1-Day MVP

$4,760$6,800
fixed · one focused day

Founders with one clear idea and no time

  • 9am–6pm focused build day, you watch live
  • Real product on your own domain (not a Figma)
  • Auth, data layer, one polished core flow
  • Code repository transferred to you
  • 30 days of post-launch polish included
Reserve a build day →
–30% new client

Custom System

from $6,650from $9,500
fixed scope · monthly care possible

Internal tools, dashboards, automations

  • Discovery & genuinely honest scoping
  • Bespoke admin / dashboards / portals
  • Integrations with Stripe, Shopify, your stack
  • Role-based access & audit logs
  • Optional monthly care from launch
Scope a system →

After launch

Monthly care, by the same hands that built it.

Care · Light
$260 / mo

Hosting, backups, security patches, up to 1h of small changes / mo.

Care · Standard
$640 / mo

All of Light + up to 4h of new features or content / mo.

Care · Studio
$1,400 / mo

Priority Slack/WhatsApp channel + up to 10h of work / mo.

Honest answers

Things people ask before the call.

If your question isn't here, message me on WhatsApp — I usually answer same day.

Begin the conversation

Tell me about your idea. I'll tell you honestly if I can build it.

Pick the channel you're fastest in. Discovery calls are free and there is no "funnel" on the other side — just me, with a notebook open.

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